Each piece is a symbol of celebration, a reminder to embrace life’s journey, and an invitation to find joy in both the little moments and the grand milestones.
Designed for those tired of the monotonous views from subway windows, it introduces the ethereal beauty of jellyfish-creatures typically seen only in oceans or aquariums, into the daily urban landscape.
Fashion Brand Creative Direction Project
“Caeli is a fashion brand that redefines everyday elegance by seamlessly blending comfort with professionalism. Rooted in authenticity and human sensation, Caeli crafts garments that empower individuals to move through their day with effortless confidence. Designed for modern lifestyles, each piece embodies a balance of softness and structure, where style meets ease, and sophistication feels natural. At Caeli, fashion isn’t just about appearance; it’s about how you feel in every moment.”
Every aspect of Caeli's concept—its logo, design elements, brand image, fashion show, social media ads, and website flow, has been crafted with careful attention to detail, ensuring a cohesive and thoughtfully designed experience.
Design is more than just creating something beautiful, it’s about crafting experiences that feel real and connected. I’m passionate about designing with purpose, where each design tells a story and creates a meaningful moment for the people it touches. I believe that the authenticity of each individual brings the best energy, shaping a reality that is uniquely their own.
I graduated with a BFA in Design from the School of Visual Arts, and I love blending creativity with strategy to bring ideas to life, whether in digital spaces or through print. My work is a balance of functionality, emotion, and storytelling, designed to resonate with those who experience it.
When I’m not designing, you can find me drawing inspiration from art, architecture, fashion, objects, or just the little details of everyday life. I’m always looking for fresh perspectives that challenge the norm and keep my creativity flowing.
Let’s get our ideas going! Reach out, and we will make it happen.